Digitant

SEO Service

Increase your revenue by letting more customers find you.

Want your website to rank higher on Google?

You'll need an SEO strategy

SEO St Albans is an essential part of any online marketing strategy. With billions of websites on the internet, it’s easy to get lost in the crowd.
 
 
Without proper SEO, your website will receive little to no organic traffic. This means potential customers won’t even see your website.
 
At Digitant, we focus on making sure that websites are easily seen on search engines using SEO. We value the importance of having a strong online presence to succeed in current digital age.
 
Don’t let your website go unnoticed. Rank high on Google search results and watch your business grow.
 

Search Engine Optimisation (SEO)

What is SEO?

SEO is a digital strategy to make your website easier for people to find on search engines like Google. Think of being in a big library and trying to find a specific book. With SEO, you can make sure that your website is the book that people find first.

The process itself has many linked tasks which create an effective strategy. Such as analysing popular searched keywords and their intent. Optimising the speed of the website to ensure a good user experience. Creating relationships to get established websites to link to yours for credibility. These are the few foundational tasks that are part of a much broader spectrum.

Google has very regular algorithm updates. Meaning you have to frequently update your website to maintain “best practices”. Our complete SEO packages include everything required to get on top and stay there.

More Customers

Millions of people are searching everyday on Google. Ranking near or at the top of a page is guaranteed to get you more eyes. Those eyes are often people with wallets that are looking to buy. SEO can be the best long term digital strategy for a consistent revenue increase.

Long Term Results

Digital strategies like Facebook ads can show results very quick. The issue is the second you stop running ads, is the second you stop getting new customers. With SEO, we make sure to get those easy wins early on but we plan for longevity. Once you have good standing on search results, you could stop doing SEO and still maintain for 6-12 months.

Brand Exposure

Becoming a brand known name can often skyrocket a business. People like buying from companies they've heard of, especially from friends or family. You automatically have their trust because someone else has vouched for you. The more exposure you have on search results, the faster the word spreads.

Can you do SEO yourself?

Simple answer? Yes.
Longer answer? Maybe...

Anyone with a lot of time can do their own SEO. It’s a skill at the end of the day, like anything else it’s learned and used. The main question it comes down to is, do you have enough time? Usually it takes at least a few months to learn the very basics of SEO, but takes years to master.

It doesn’t stop there, as mentioned before, Google pushes a lot of updates. This means something you were using in your SEO strategy last month, could now be black hat. Meaning it’s actually punishable by Google and your ranks could crumble overnight.

SEO is a never ending evolution so it requires constant learning and maintenance. For some business owners it may make sense to learn and apply SEO themselves, but for the majority? Most likely not.

Example of an SEO process

Website Audit

The first step in any good SEO strategy. Analysing your website to assess your current standing. Many factors determine your current ranking. Things such as keywords, backlinks, domain age and website speed all play a big role. Performing an audit allows us to find opportunities and map out the next steps.

Securing Early Wins

Depending on your current SEO, we can most likely secure fast wins early on. Usually this will include adjusting or adding content and technical on-site optimisation. This is all white hat meaning long term results will never suffer.

Conversion Rate Optimisation

Unlike a lot of SEO services which only focus on getting visitors. We also focus on optimising your pages for conversions. Meaning you have the highest chance of visitors turning into paying customers. After all, it doesn't matter how many people view your website if it doesn't increase your revenue.

Building Backlinks

A very important aspect to increase your ranking on search results. Google trusts websites with high authority. When these websites from your industry link to yours, that trust is also passed onto your website. Building backlinks is a long term on-going process that makes a big difference in the end.

Local Area Search

Optimising for local SEO is critical for attracting customers in your area. As a local service business your Google business profile needs to rank high. Ranking higher than your local competition will help to generate a lot more leads. As part of our SEO service we'll help you optimise your Google profile both in the short and long term.

FAQ

SEO results do vary on time depending on a few factors such as current ranking, domain age and much more. It’s not instant results and it’s definitely more of a long term strategy. It’s likely to see some results anywhere from 3-6 months but this can vary on an individual basis.

By improving your search visibility you gain a new customer acquisition channel. This channel will help you increase your revenue and grow your business. Reasons why it’s crucial:

  • Credability: Ranking higher on search results makes your business appear more authoritative in your industry.
  • Traffic: By appearing higher on search results you will automatically increase your site visitors.

Neither is better than the other. While Facebook or Google ads may generate results faster. Those results will end the second you stop paying those platforms. Unlike SEO which can sometimes last up to 6-12 months without maintenance after good SEO.

There are a lot of factors to getting to the first page. One of the most important is how competitive your industry is. Also the budget you can allocate to your SEO campaign will make a difference. After doing an SEO audit we’ll be able to give you a better idea of the realistic expectations from an SEO campaign.

Keywords are words or phrases people use when searching online. In SEO, they help your website show up in search results related to those terms. They’re crucial because they connect what people are looking for with the content on your site.

Backlinks are links from other websites that link to yours. When other authoritative websites in your niche link to yours. Your website is now seen as more credible, this means you also do better in rankings. 

We don’t have a one size fits all. A small local service business won’t have the same needs as a huge ecommerce business. After a discovery call and an SEO audit we can you give a fair quote based on positioning and goals. We ensure you don’t overpay for anything, another reason why we don’t do generic packages.

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